Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
— Twitter Video (@video) June 21, 2016
Change has come to Twitter: Users can now upload videos of up to 140 seconds, close to five times the previous limit of 30 seconds, according to the microblogging site.
In a blog post, Twitter product development for creators head Jeremy Rishel said video was becoming increasingly central to the real-time conversations happening on Twitter.
“Starting today, you’ll have more room to unleash your creativity on Twitter. Where previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to – you guessed it – 140 seconds long,” Rishel said.
Select publishers will still be able to post videos up to 10 minutes long through Twitter’s professional publisher tools, Rishel added.
Rishel noted video tweets on Twitter have increased by over 50 percent since the start of 2016.
Also, Rishel said longer videos were coming to Twitter-owned Vine as well.
“Starting with a small group, creators will be able to add a video (up to 140 seconds) to their Vine, turning the six second Vine into a trailer for a bigger story,” he said.
The feature will be rolling out soon on Twitter for iOS and for Android.
Meanwhile, Rishel said Twitter would give influential creators a way to connect directly with their fans.
A report on CNET said Twitter’s support for longer videos came in the midst of live-streaming competition from other services like Snapchat, which reportedly has 10 million more daily users.
CNET also cited Facebook’s popular Live video offering that it said has become a big hit with celebrities. The livestream has also become a platform for users taking real-time violent incidents in the US.