Change is coming to Facebook once again: Users of the popular social network may soon see posts from family and friends first on their News Feed, an official from the social media giant said.
“Facebook was built on the idea of connecting people with their friends and family. That is still the driving principle of News Feed today. Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook,” said Adam Mosseri, vice president for product management.
He said feeds from friends would be in News Feed, “toward the top,” although Facebook would adapt over time based on the user’s preferences.
“For example, if you tend to like photos from your sister, we’ll start putting her posts closer to the top of your feed so you won’t miss what she posted while you were away,” he said.
Mosseri said News Feed would also look for posts that were informative and meaningful, as well as entertaining, to the users.
He added they were working to understand “what type of stories and posts people consider genuine — so we can show more of them in News Feed.”
“And we work to understand what kinds of stories people find misleading, sensational and spammy, to make sure people see those less,” he added.
But Mosseri said ultimate control would remain with the user, who may use tools to customize what he or she would see.
Features such as “unfollow,” “hide” and “see first” will remain.