MMDA shakes ‘groove thing’ for June 22
quake drill video campaign that goes viral

June 7 2016 4:07 PM

What better way to raise public awareness about a metrowide earthquake drill than to shake to it?

This is what the Metropolitan Manila Development Authority (MMDA) did when it posted on its official Facebook page a video of two of its traffic enforcers shaking off to the Peaches and Herb’s disco hit “Shake Your Groove Thing”.

The clip ended with a call to support the Metro Manila Shake Drill (#MMShakeDrill) on June 22.

In its comment thread, the MMDA also challenged James Hernandez Deakin and Top Gear Philippines — who regularly tackle public transport issues on social media — to join the MMShake dance challenge.

Top Gear Philippines posted: “We’re thinking of dancing to ‘Milkshake'”, a pop song by Kelis.

Deakin countered: “Bring it.”

As of posting time, the video has been watched over 400,000 times, generated 7,400 likes, with 6,761 shares, and 431 comments on Facebook.

The #MMShakeDrill aims to prepare Metro Manila residents and equip them with survival skills in case a 7.2 earthquake occurs at the West Valley Fault. It will be conducted on Wednesday, June 22, from 9:00 a.m. onwards in all of Metro Manila.

The Metro Manila Earthquake Impact Reduction Study (MMEIRS), a study by the MMDA and the Japan International Cooperation Agency (JICA), said that some 33,500 people may die, with 3.15 million left homeless if a 7.2-magnitude quake would strike the region.

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