NCH unveils Global Brand Relaunch

May 7 2016 12:17 PM

NCH_Logo_Solid_PMSNCH Philippines has announced a global brand relaunch alongside changes to its business groups.

With the vision to deepen relationships with its customers in Asia, NCH Philippines, the local counterpart of US-based NCH Corporation transforms into a more integrated company under the unified brand name – NCH. Thereby reinforcing its strength in an increasingly competitive market.

NCH Corporation has been in business for almost 100 years and is a trusted provider of maintenance services and chemicals that focus on cleaning water, conserving energy and maintaining equipment for businesses.

“Many customers do not realize we own and market all of the different brands: Chemsearch, Certified, Chem-Aqua and Mantek. The consolidation will give our customers greater ease and efficiency in utilizing our various products and services to help them with their water, energy and maintenance programs,” says David Weiss, President and CEO for NCH Asia.

Integral to the company is the unification of more than 1,000 associates in Asia. Doing this gives way to a more organized and productive approach in building and implementingmarketing strategies. “Moving forward, by focusing on just one brand, NCH, we know we can make NCH great,” Weiss says.

“By doing this, over 1,000 NCH professionals in the Asian region will be assigned and given advanced training in one of our specialty groups, NCH Maintenance,” Weiss announces.

He says customers would benefit from such a consolidation because each NCH professional will be better equipped to maintain their customers’ equipment and facilities – even provide training for their customers’ employees and workers. “And as always, we will guarantee every product and service,” Weiss says.

Since May this year, NCH has launched its new brand identity and has set up six specialty business groups to replace its existing brands:

Chemsearch focuses on cleaning and maintenance service of machine, equipment and facilities. Certified offers lube, grease, maintenance products and cleaners, while Chem-Aquaprovides water treatment products and program for cooling tower.

These three brands are now segmented into the six specialty groups according to specialty products and services, namely: NCH Maintenance, NCH Chem-Aqua (Water Treatment), NCH Wastewater, NCH Lubricants, NCH Food Safety and NCH Agriculture.

This landmark transformation will ensure world-class products, services and technical know-how that the customers deserve, thus, giving the best professional service solutions to every NCH customer.

“As NCH, we are able to focus our marketing strategies and efforts to attract and educate new customers, thereby adding value to their maintenance initiatives. We also assure our current customers that regardless of this change, all NCH products and services remain of high quality and unchanged.” Weiss confirms.

About NCH​

A wholly-owned subsidiary of US-based NCH Corporation, NCH Philippines Inc. manufactures environmentally acceptable and user-friendly specialty maintenance chemical products. These include: industrial cleaners and degreasers, diesel and bunker fuel additives, engine flush and coolant, specialty coatings, lubricants, biocides, floor care products, rust converter, disinfectants, descalers, natural pyrethrum, insecticides, water treatment for boilers and cooling systems.

NCH Corporation was established in 1919 in Dallas, Texas, as a company to produce and sell maintenance products. NCH is providing products and services in 50 countries around the world with over $1 billion in sales, with more than 8,500 employees working for the company. NCH provides effective solutions specialized for maintenance of industrial facilities, including its over 450 patented products.

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