Nokia comeback a big hit in China

January 24 2017 9:24 PM

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If the one-minute sellout in China of Nokia’s latest smartphone offering is any indication, then the once mighty brand for phones and tablets is back in business.

Aside from the sellout, over a million people have expressed their interest in the Nokia 6 built by HMD Global, according to a report on

Flash sales are commonplace in China, and they’re often successful for company’s like Xiaomi, whose affordable yet impressive handsets sell well. However, not too many people will have expected the Nokia 6 to be quite so popular, the report said.

Its flash sale kicked off at 10:06 a.m. local time via the Jingdong Mall, according to Chinese news agency Anzhuo — and by 10:07 a.m., all available units were sold. It’s not clear how many handsets were made available by HMD as of posting time.

When asked why it didn’t start selling in Europe, Nokia said: “China is the world’s largest smartphone market. It is also the most competitive one. This makes it the obvious choice for us. Our ambition is to set a new standard in design, material quality and manufacturing innovation across every tier of products by continuing to build on all the hallmarks of a true Nokia phone experience.” announced another flash sale on January 26 and has required potential buyers to register for a chance to buy the Nokia 6, which has the following specs:

• 5.5-inch screen with 1,920×1080-pixel resolution
• 16-megapixel rear camera
• 8-megapixel front-facing camera
• Qualcomm Snapdragon 430 processor
• Aluminum chassis
• Android software
• Sells in China for 1,700 yuan, which converts to P12,342 (before taxes)

There’s also a sizeable 3,000 mAh battery under the hood, dual SIM card slots, a fingerprint scanner, and Android 7.0 Nougat pre-installed.

Nokia has not produced smartphones since 2014 as it was overtaken by other competing brands.


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