This may not sit well with all users of Instagram: the popular photo-sharing platform has started to roll out a non-chronological timeline.
In a June 2 blog post, Instagram said this is a follow-up to its announcement last March about “a new way of ordering posts in feed so you’ll see the moments you care about first.”
“On average, people miss 70 percent of their feeds. It’s become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way,” it said.
Facebook-owned Instagram said the new timeline will be rolled out over the coming month, and will be improved over time.
“With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts,” it said.
But not all users are happy with the announcement, with some threatening to leave.
“This is a horrible feature to force on loyal users. I used to love Instagram, but things like this are turning it into Facebook. I plan on abandoning Instagram once this new ‘feature’ ruins my feed,” said “ultracruz.”
A separate report on The Next Web noted this is similar to Facebook’s News Feed, where the social media giant is “guesstimating which photos you’d be most interested in seeing, and putting those at the top.”
But it said there is little to worry about as “the bulk of posts will likely still be roughly in order, and the algorithm will just give your Feed a bit more breathing room for prioritizing posts from your friends instead of being forced into a chronological sequence.”